DIY Holiday Copywriting: Paper Source
DIY Holiday Card Display
In the fall of 2018, I worked on copy to support the Holiday initiatives at Paper Source. This included copy for the Holiday Card Display blog, shown here. I prepared the copy following the brand style and tone, then incorporated the list of products needed and step-by-step instructions.
Here are two excerpts from the blog:
‘Tis the season for holiday cards - display them with a beautiful wall hanging. This lovely DIY uses just a few materials and is quick and easy to make. Follow these steps to create a display worthy of showing off cards from friends and family!
Make this DIY Moment at home or with us during our Winter Wonderland Wall Hanging Workshop on November 11th. If you’re looking for more winter crafts, check out our holiday workshop schedule for classes on gift wrapping, card making, hand lettering, and more!
Copy for Handmade Holiday Gift Guide
I helped the Paper Source team with copy for the guide, “Easy and Thoughtful Handmade Holiday Gifts.” This guide was included a pom pom planter, a photo calendar, and an illustrated photo box.
This project gave me an opportunity to write more extensive copy than a standard blog post. An excerpt of my work follows:
Trying to find the perfect gift that feels thoughtful and meaningful can be hard when online shopping makes everything so accessible. With so many options, gift giving sometimes loses the feeling of surprise and delight you get when both you and the recipient open their gift.
Creating a hand-made gift is our favorite solution! A hand-made gift offers personal touches, creativity, thoughtfulness and often is more budget friendly than buys a gift from the store. We have rounded up some of our favorite DIY gifts that are quick and easy to make before your next holiday party!
