Samples of My Work
Work samples by Ellie Locke, marketing and communications professional based in Chicago, IL. Ellie uses consumer data insights to create highly-targeted and effective strategies.
See’s Candies - Project for Integer Group
As a media intern at The Integer Group, my main project was to uncover how See’s Candies could use media to be millennial friendly. I presented the final project to the current CEO of See’s Candies and received feedback from a real customer.
Video work at Dust of the Ground Internship
As an intern at Dust of the Ground in 2015, I produced and edited time lapse, slow motion and macro videos using Canon t2i and Sony fs700. I used Adobe Illustrator and Adobe Photoshop to create a unique and professional editing style, and collaborated with clients to sketch out a shared brand image to meet their expectations.
Ellie Locke Showreel
I created my own showreel during my internship with Dust of the Ground in 2015. This showcases my capabilities in time lapse, slow motion, lighting and editing.
Copywriting Project: Paper Source Gifts for Her
At Paper Source, I developed copy to engage users and boost category performance with search engines.
Instagram Report and Analysis: Paper Source
I helped the Paper Source team with an annual report of the company’s Instagram efforts in 2018, based on their social media content calendar. I collected social posts with the highest engagement each week and reported back to the marketing team. From there, I shared my analysis and collaborated on strategy for the 2019 content calendar.
Valentine’s Day Copywriting: Paper Source
I produced copy for three Paper Source initiatives for Valentine’s Day. This included the wrapping paper and trimming section, Valentine’s Day cards, and Valentine’s Day crafting. I created copy to boost search engine results and engage buyers.