Lifestyle Copywriting: Paper Source

DIY Friendsgiving

I helped the Paper Source team with copywriting for the blog “DIY Festive Friendsgiving Table.” My role was to incorporate specific search terms in the copy, and make the copy as quick and easy to read as possible.

Here is an excerpt from the blog:

Friendsgiving is a time to celebrate the bounty of the harvest season without the stress that often comes along with extended family gatherings. The menu is easy enough: The host provides a turkey or vegetarian main, and the guests bring along sides, potluck-style. Getting the table ready doesn’t need to be a headache, either. With some beautiful pieces of fine paper, a touch of inspiration, and a dash of creativity, you can transform an everyday table into a feast-worthy masterpiece.

‘Luxe’ Lifestyle Copy

I was also tasked with creating multi-purpose copy for the “Luxe” lifestyle. This copy was meant to identify with customers who view stationary and paper products as an extension of their own taste and style. My writing sample follows:

What is something everyone needs in their life besides oxygen, coffee and your iphone? If you guessed personalized stationary (and a pen), you are correct!!

Haven’t you heard that “the pen is mightier than the sword” (Edward Bulwer-Lytton, 1839). Think about it; once we were taught how to read and write, we were given the opportunity to do achieve anything. Bottom line, communication is important and required in today’s world and why not do it with your style?

Whether you had a surprise birthday party, bar mitzvah, college graduation, job interview, wedding, pregnancy, funeral, adopted a cat, apologize, or reaching out to a long lost friend. You need stationery.