‘How to’ Blogs: Copywriting for Paper Source

How to Make the Perfect Bow

I worked with the team at Paper Source to create copy for “how to” style blog posts. In this example, I wrote a post on how to make the perfect bow.

My work involved drafting copy for each step of the bow making process. I also aligned the copy with the corresponding images.

Each blog post was enhanced by a “how to” video.

How to Make a Custom Envelope

Continuing the work of “how to” blogs, I created a blog post on How to Make a Custom Envelope.

For this post, I gathered a list of materials needed, and noted where links could be made to Paper Source items.

Then I wrote step-by-step instructions for making a custom envelope. I worked with the Paper Source team to take constructive feedback, make edits and produce a high-quality final product.

I understood that the copy needed to be compelling, because each post offers a detailed “how to” video at the end.