Ellie Locke
Professional Experience
Communications Specialist, Exelon, Chicago,IL
May 2018 – February 2019
Marketing and eCommerce Consultant, Paper Source, Chicago, IL
May 2018 – February 2019
Drove consumer traffic to Paper Source website by writing 600-word descriptions in SEO format for Q4 and Q1 holiday collections, along with updating Paper Source website using WordPress and Magento eCommerce platform
Proposed an independent study and currently creating customer-centricity formula titled “Personality Planner” by analyzing user journey of 4 typical Paper Source customers and match their characteristics with planner product attributes
Business Development Intern, Levy Restaurants, Chicago, IL
May 2018 – August 2018
Strategically developed $55M content of industry-defining new business proposals and presentations for clients ranging from sports and entertainment (Las Vegas Raiders, Nashville MLS) to cultural accounts (Woodland Park Zoo and Lincoln Park Zoo).
Researched and presented fan segment demographics and psychographics through digital storytelling that led to a deliverable several million dollar bids
Media Specialist, DePauw University, Greencastle, IN
August 2017 – May 2018
Utilized CMS for all facets of DePauw University’s social media, including Instagram, Facebook, Twitter, and Snapchat, which resulted in an average seventy-five percent increase of web activity
Recruited and trained fifty DePauw University students on a weekly basis in writing blog posts for the admissions website and updated the DePauw University website utilizing BigTree software
Conducted interviews for prospective students while informing them of DePauw’s mission and vision, my comments were used as the determining factor for selecting Class of 2021
Media Planning Intern, The Integer Group, Dallas, TX
May 2017 – August 2017
Built and executed paid media campaigns and created media flowcharts for See’s Candies and organized a screenshot deck for live placement, continuously monitoring the deck for adequate content
Delivered for new and existing client meetings and provided input based on previous research in the field and company insight
Marketing Coordinator – Intern Program, Brandera Marketing, Ft. Worth, TX. January 2017 – May 2017
Assisted CEO with domestic market intelligence and product development reports for technical analysis
Created methodology for an interactive educational debate software and engaged in presentations with executive team
Participated in meetings for Series A investment and capital raising
Skills and Education
Experienced in Microsoft Office products including Excel and PowerPoint, ComScore, CMS, Adobe Photoshop, Advertisement Sales, Project Management software, Magento, CRM and Google Analytics
I am a 2018 graduate of DePauw University. I earned my bachelor’s degree is Communications and was named a Media Fellows Honors Student.
Leadership Experience
Teach South Africa – Volunteer Teacher
I traveled to South Africa to a very economically poor city, Muizenberg, and taught children ages ranging from 6 months to 7 years old.
Kappa Alpha Theta (Women’s Sorority) – Judicial Chair